Qualification | Pearson BTEC HND in Travel and Tourism management |
Unit | 14 |
Unit | Tour Operations Management |
QCF level | 4 |
Unit code | T/601/1753 |
Block Start Date | 20th November 2017 |
Issue date | 20th November 2017 |
Assignment submission date | 18 February 2018 |
Lecture and formative assessment | 10 Weeks |
Guided Learning Hours | 60 |
Module Leader | Mr Ablie Joseph |
Copyright Statement:
Copyright © – All rights reserved – UK College of Business and Computing
This document is the product and property of the UK College of Business and Computing and therefore may not be: shared with any external third party; reproduced in full or in part; or used in any other related manner whatsoever, without prior expressed written permission. This statement is for the attention of students, staff and external parties. In the case of copyright infringement, legal action will be exercise
Learners will investigate the tour operators industry of the travel and tourism sector, including the different types of operators, their products and services, the scale of the industry and how it has been affected by trends and developments. Management issues will be covered by examining strategic and tactical decision making in order to
Learners will explore the stages involved in creating a holiday and develop skills associated with determining a selling price for a holiday from given information.
The role of the brochure will be reviewed against the introduction of new methods of promoting holidays. Learners will also review distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and tel
This unit enables learners to gain understanding of the tour operators industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, strategic and tactical decision making.
LO1 Understand the tour operators industry within the travel and tourism sector
P 1.1 Analyse the effects of current and recent trends and developments on the tour operators industry.
LO2 Understand stages involved in creating holidays:
P 2.1 Assess the stages and timescales involved in developing holidays
P 2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator
P 2.3 Calculate the selling price of a holiday from given information.
LO3 Be able to review brochures and methods of distribution used to sell holidays
P 3.1 Evaluate the planning decisions taken for the design of a selected brochure
P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator
P 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator
LO4 Understand strategic and tactical decision making for tour operators
P 4.1 evaluate the strategic decisions made by different types of tour operator
P 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations
LO 1 Understand the tour operators industry within the travel and tourism sector
Tour operators: as defined by EU Package Travel Directive; different types of tour operators including outbound operators, domestic operators, incoming operators, specialist operators, direct sell operators
Industry: identification of major tour operators including their origins, ownership, market segments, competition, identification of specific operators within each category; scale e.g. number of passengers carried, market share, turnover; products and services to meet different markets; vertical and horizontal integration in leading operators; impact of integration; European and global links; trends to include changing trends in holidays (e.g. mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors e.g. discounting, emergence of e-commerce, budget airlines;
The role of trade bodies including The Travel Association (ABTA), Association of Independent Tour Operators (AITO), Federation of Tour Operators (FTO), UK inbound, the UK Civil Aviation Authority (CAA)
LO2 Understand stages involved in creating holidays
Stages: steps e.g. market research; planning and scheduling; forecasting; contracting e.g. allocation, commitment, ad hoc, time series charters, split charters, ad hoc chartering, scheduled services, using air brokers; costing the holiday (fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange e.g. forward buying of currency, interest earning, cash flow); timescales.
LO3 Be able to review brochures and methods of distribution used to sell holidays
Brochures: recognition of the planning issues including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions; timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch; recognition of legal implications; other formats e.g. CD, video, internet, intranet, television; examination of distribution channels e.g. direct mail, specialist carriers, haulier, consolidated delivery companies, travel agencies, intensive/selective distribution systems; racking agreements
Methods of distribution: methods e.g. direct sell, agencies, call centres, internet, teletext, telephone.
LO4 Understand the strategic and tactical decision making for tour operators
Strategic: examination of strategic decisions e.g. volume, pricing strategies, surcharge policy, positioning and image/branding, choice of product in relation to customer portfolio, distribution decisions; investment funded by capitalisation e.g. cruise ships and aircraft
Tactical: responses e.g. triggered by competition, price wars, external factors; decisions e.g. fluid pricing, yield management, maximising occupancy of contracted beds, utilisation of coach and aircraft seats, consolidations; tactical marketing e.g. discounting, late sales
Awarding Body: Pearson BTEC
Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT
Unit14: Tour Operations Management
Wk. | Lecture Schedule | Outcome of session
By the end of the session learners are expected to be able to: |
Activity/seminar and formative assessment | Resources | |
1 | AM | Introduction to the course programme | Mode of assessment, awareness of the awarding body, assessment criteria and the mode of assessment | Role play and individual induction, helping to know each other. | Unit specification handouts. |
PM | LO1 Understand the tour operators industry within the travel and tourism sector | Define tour operators
Define a tour package defined by EU Package Travel Directive; Identify and explain different types of tour operators Identify the type of services offered by the different types of tour operators |
Group work
Analyse of advertisements of tour operators |
Power point
Magazines, travel suplements, advertisement |
|
2
|
AM | Continuation with the LO1 Understand the tour operators industry within the travel and tourism sector | Identify and analyse different tour operators
Types of tourism Understand vertical and horizontal integration in leading operators Identification of major tour operations in UK Identify major tour operators including their origin, ownership, market segment, competition, Identify specific operators within each category based on scale, products and services offered to meet different markets Identify some of the leading operators involved in vertical and horizontal integration One hour workshop addressing AC1.1 |
Activity
Tour operators advertisements of news papers |
Power point slides White boardInternetWorldwide map |
PM |
Continuation with the LO1 Understand the tour operators industry within the travel and tourism sector
Integration of major tour operators: vertical and horizontal integration in leading operators, impact of integration; European and global links |
Understand the impact of integration on the tour operations industry
Identify the European and global links of major tour operators Analyse of the trends to include changing trends in holidays (e.g. mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors e.g. discounting, emergence of e-commerce, budget airlines;
One hour workshop addressing AC1.1 |
Group discussion
Case study Individual presentations Reflective question at the end of the class Practical discussion Group discussion |
Power point slides
White board Module hand book and assignment for the purpose Assignment brief Video Thomas Cook Internet |
|
3
|
AM |
LO2 Understand stages involved in creating holidays | Analyse the different stages in creating holidays : e.g. market research; planning and scheduling; forecasting; contracting e.g. allocation, commitment, ad hoc, time series charters, split charters, ad hoc chartering. | Workshop
In class activity
|
PowerPoint slides
Case study |
PM |
Continuation of LO2 Understand stages involved in creating holidays |
Analyse and prepare the costing the holiday (fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange e.g. forward buying of currency, interest earning, cash flow); timescales | Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook | Handouts
Power Point Travel Brochures |
|
4
|
AM |
LO3 Be able to review brochures and methods of distribution used to sell holidays
|
Evaluate the planning decisions taken for the design of a selected brochure including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions;
|
Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook | Handouts
Power Point Travel Brochures |
|
PM
|
Continuation of LO3 Be able to review brochures and methods of distribution used to sell holidays | Analyse of the timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch;
One hour workshop addressing AC3.1 |
Workshop students to work with case studies and analyse different tourist brochures from Thomas cook, Thomson | Handouts
Power Point Travel Brochures |
5
|
AM |
Continuation of LO3 Be able to review brochures and methods of distribution used to sell holidays
Working towards task 3 |
Evaluation of legal implications;
Explore other formats e.g. CD, video, internet, intranet, television; examination of Analyse f different distribution channels e.g. direct mail, specialist carriers, haulier, consolidated delivery companies, travel agencies, intensive/selective distribution systems; racking agreements One hour workshop addressing AC3.2 |
Q&A
Group work presentations |
PowerPoint
Travel Brochures |
PM
|
Continuation of LO 3
Be able to review brochures and methods of distribution used to sell holidays |
Methods of distribution: methods e.g. direct sell, agencies, call centres, internet, teletext, Telephone
Assignment – revision for task 3 , Q&A One hour workshop addressing AC3.3 |
Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook | Handouts Power PointTravel Brochures |
|
6
|
AM |
Assignment Draft Task 1 |
Recap and Formative feedback on LO1 |
||
PM |
Assignment Draft Task 2 |
Recap and Formative feedback on LO2 |
|||
7 |
AM |
Understand strategic and tactical decision making for tour operators | Evaluate Strategic decisions made by different tour operators such as : volume, pricing strategies, surcharge policy, positioning and image/branding, choice of product in relation to customer portfolio, distribution decisions; investment funded by capitalisation e.g. cruise ships and aircraft | Workshop students to work with case studies and analyse tourist prospectuses from Thomas cook | Handouts
Power Point |
PM | Continuation of LO 4 Understand strategic and tactical decision making for tour operators | Evaluate the strategic decisions made by different types of tour operator
One hour workshop addressing AC4.1 |
Workshops
Individual work |
Handouts Power PointTravel Brochures |
|
8 | AM | Continuation of LO 4
Understand strategic and tactical decision making for tour operators |
Compare the tactical decisions that could be taken by a selected tour operator in different situations such as: response triggered by competition, price wars, external factors; decisions, such as fluid pricing, yield management, maximising occupancy of contracted beds, utilisation of coach and aircraft seats, consolidations; tactical marketing e.g. discounting, late sales
One hour workshop addressing AC4.2 |
Workshops
Individual work |
Handouts
Power Point Travel Brochures |
9 | AM | Assignment Draft Task 3 |
Recap and Formative feedback on LO3 |
||
PM |
Assignment Draft Task 3 |
Recap and Formative feedback on LO4 |
|||
10 | Assignment support and submission week |
Learners should use the latest edition if available.
Cooper et al (2008) Tourism Principles and Practice, 4th edition, Pearson Education: Essex
Galle, D. (2010) BTEC Travel and tourism, book 2, London: Pearson
Holloway, J C (2009) the Business of Tourism, 8th Edition, Longman.
Laws E (1997) Managing Packaged Tourism: Relationships, responsibilities and service quality in the inclusive holiday industry, International Thomson Business Press.
Middleton, Victor T C and Clarke J, (2009) Marketing in Travel and Tourism, 4th edition. Butterworth-Heinemann, Oxford.
Further reading
ABTA/AITO Code of Conduct
ABTA Handbook
ABTA Information Bureau Holiday Statistics
International Passenger Survey
Package Travel Regulations
Thomascook.co.uk
Thomas cook prospectuses
Air Tours
Signature from Thomas Cook
Magazines, journals and newspapers
The Financial Times and other daily newspapers which contain a business section and market reports
Travel Trade Gazette
Travel Weekly
The travel supplement – The Guardian newspaper
The travel supplement – The Times
The travel supplement – Daily Mirror
Wk. | Session Update | Date | Signature |
1 | |||
2 | |||
3 | |||
4 | |||
5 | |||
6 | |||
7 | |||
8 | |||
9 | |||
10 |
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.
2.3 Teaching Ethos
The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.
2.3.1 Methods of Delivery:
LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.
SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.
CASE STUDIES:
An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.
Statement: ‘Academic Misconduct’ is a term used to describe a deliberate attempt by a student to take unfair advantage over other students to undermine the quality, standards and credibility of the programmes and qualifications offer by UKCBC. Academic Misconduct includes: plagiarism; collusion; falsification; replication; cheating; bribery; and impersonation. A student suspected of Academic Misconduct will be investigated by the College and appropriate action will be taken.
‘Contract Cheating’ is defined by the Quality Assurance Agency (QAA) as occurring when, “a third party completes work for a student who then submits it to an education provider as their own, where such input is not permitted.” Such third party companies have become known as ‘essay mills’, and it is the responsibility of students to avoid contact and association with such third party companies throughout their entire period of study. A student suspected of Contract Cheating will be investigated by the College and appropriate action will be taken.
The module will be assessed meeting all the LO as specified by the awarding body, Pearson BTEC.
Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: Details enclosed in the assignment brief
Unit Number and title | Unit 14 Tour Operations Management |
Qualification | BTEC HND Travel and Tourism Management |
QCF Level | 4 |
Start Date | 20/11/2017 |
Issue date | 20/11/2017 |
Deadline/ Hand-in | 18/02/2018 (23.59) |
Assessor |
Purpose of the assignment
The aim of this assignment is to enable learners to exhibit an understanding of the tour operator’s industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, and strategic decision making. |
Task 1 (LO1, AC1.1, M1, M2, M3, D1, D2 and D3)
Assuming that you work in the product development department Trailfinders Ltd. Your line manager has asked you to prepare a leaflet to be presented to the product development team to analyse the effects of the current and recent trends and developments on the tour operator’s industry (1.1). Therefore, you need to conduct detailed research by using supportive materials such as tour operator’s prospectuses, textbooks and online resources but above all conduct visits to travel agencies and tour operators on the high street and online.
LO1. Understand the tour operator’s industry within the travel and tourism sector:
P1.1 Analyse the effects of current and recent trends and developments on the tour operator’s industry.
Current trends:
Task 2 (LO2, AC2.1, 2.2, 2.3, M1, M2, M3, D1, D2 and D3)
Your second task is to write a report on the stages involved in creating holidays. Please address LO2 and assessment criteria 2.1, 2.2 and 2.3 by using the scenario as specified below.
Your manager at Trailfinders has been impressed by your work so far. Your next assignment is to create a luxury coach and educational tour for adult students (over 18 age group) from London, United Kingdom to Brussels and Brugge, Belgium. You should propose a detailed plan for a student group tour starting from the summer vacation in July 2019. The proposed group size is 42 students per group and the tour is for 5 nights. The detailed proposal should be submitted in a professional written report format.
Your manager at Trailfinders has requested a detailed proposal so you have to assess the stages and timescales involved in developing this holiday (2.1) and also to evaluate the suitability of different methods of contracting for different components of the holiday (2.2) (e.g. transport, hotels, attractions).
LO2 Understand stages involved in creating holidays
2.1 Assess the stages and timescales involved in developing holidays
2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator
2.3 Calculate the selling price of a holiday from given information below.
A special rate for your group has been proposed by Grand Casselbergh in Bruges of 96 euros per person for a twin room (2 adults sharing) with breakfast. The price 48-seater luxury coach is £11,200 and that includes two drivers, a tour manager, fuel and all road and ferry taxes. The cost of a local tour guide is £945 for the duration of the tour. Your company adds a mark-up of 33%. The spot exchange rate is €1.12 per £1. Your task is to calculate the selling price of the tour package and the price per person (2.3).
Task 3 (LO3, AC3.1, 3.2, 3.3, M1, M2, M3, D1, D2 and D3)
Your next assignment is to work with the Marketing Department team at Kuoni where you should review brochures and methods of distribution used to sell luxury holidays. Your task is to evaluate the planning decisions taken for the design of the brochure (3.1), assess the suitability of alternatives to a traditional printed brochure (3.2) and evaluate the suitability of different methods of distribution used to sell a holiday (3.3) for different types of tour operators (mass tour operators and specialised tour operators. Your line manager has asked you to prepare a management report summary with relevant academic sources and industry examples. You should collect luxury holidays brochures from at least two different types of tour operators.
3.1 Evaluate the planning decisions taken for the design of a selected brochure
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package.
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator and recommend the most appropriate for your tour package.
Task 4 (LO4, AC4.1, 4.2, M1, M2, M3, D1, D2 and D3)
Your last task is to write a management report summary on strategic and tactical decision making for tour operators. You should evaluate the strategic decisions made by different types of tour operators (4.1) and to compare the tactical decisions that could be taken by a selected tour operator in different situations (4.2). In order to achieve 4.1 you can evaluate strategic decisions made by a mass market tour operator and niche/specialist market tour operator. In order to achieve 4.2 you must select a specific tour operator and this can be one of the tour operators used in 4.1.
LO4 Understand strategic and tactical decision making for tour operators
4.1 Evaluate the strategic decisions made by different types of tour operator
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations.
Example: setting room rates in order to seize shorter-term sales opportunities
Assignment Guidelines:
Academic Misconduct’ Statement
Statement: ‘Academic Misconduct’ is a term used to describe a deliberate attempt by a student to take unfair advantage over other students to undermine the quality, standards and credibility of the programmes and qualifications offer by UKCBC. Academic Misconduct includes: plagiarism; collusion; falsification; replication; cheating; bribery; and impersonation. A student suspected of Academic Misconduct will be investigated by the College and appropriate action will be taken.
‘Contract Cheating’ Statement:
‘Contract Cheating’ is defined by the Quality Assurance Agency (QAA) as occurring when, “a third party completes work for a student who then submits it to an education provider as their own, where such input is not permitted.” Such third party companies have become known as ‘essay mills’, and it is the responsibility of students to avoid contact and association with such third party companies throughout their entire period of study. A student suspected of Contract Cheating will be investigated by the College and appropriate action will be taken.
Commonly used command words
Analyse | These tasks require you to explore the different aspects of an issue, considering the relative significance of each. You would normally need to explore causal relationships, examining how an action will lead to a particular reaction. This type of task would not normally require you to make judgements, but rather to drill down into an issue, exploring relationships in depth. |
Assess | This requires you to weigh up the positive and negative aspects of something. Alternatively it might require you to explore the important and unimportant aspects of an argument. You should build these strands into a balanced argument before reaching a final balanced conclusion. |
Calculate | Generate a numerical answer with workings shown. |
Compare | Identify similarities and differences between two or more factors |
Critically
analyse
|
This is a term you are unlikely to have seen before on your Level 3 or A level courses. This is when you have to explore the strengths and weaknesses of the ideas of a theorist or claims made by a professional body before reaching a final, balanced conclusion. You would normally begin by presenting the initial idea and arguments in favour of it, before introducing contradictory arguments. When you present the arguments, you should present their relative merits (e.g. their strengths and weaknesses) before summarising your arguments and reaching a final conclusion. |
Evaluate | This type of question will require you to give an opinion on an issue, which you should support with relevant evidence. You should ensure that your response provides a balanced view of the issue, exploring points for and against your argument. This should lead to an overall conclusion where you summarise your main arguments and explain how you have come to your final decision. |
Justify | This requires you to provide arguments in support of a particular interpretation of or perspective on something. This should be based on the use of theoretical justifications applied to normal business practice. |
Learning outcomes | Assessment criteria for a pass | Task | |
LO1 Understand the tour
operators industry within the travel and tourism sector |
1.1
|
analyse the effects of current and recent trends and developments on the tour operators industry
|
1
|
LO2 Understand stages involved in creating holidays | 2.1 | assess the stages and timescales involved in developing holidays | 2 |
2.2 | evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator | 2 | |
2.3 | calculate the selling price of a holiday from given information | 2 | |
LO3 Be able to review brochures and methods of distribution used to sell holidays | 3.1 | evaluate the planning decisions taken for the design of a selected brochure | 3 |
3.2 | assess the suitability of alternatives to a traditional brochure for different types of tour operator | 3 | |
3.3 | evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator | 3 | |
LO4 Understand strategic and tactical decision making for tour operators | 4.1 | evaluate the strategic decisions made by different types of tour operator | 4 |
4.2 | compare the tactical decisions that could be taken by a selected tour operator in different situations |
Guidance in addition to the Pass criteria’s, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades. Assessment Grid indicating merit and distinction:
Outcomes/criteria: | Indicative characteristics | Possible evidence Contextualisation
In this assessment you will have the opportunity to present evidence that shows you are able to: |
|
Merit Description: | |||
M. Identify and apply strategies to find appropriate solutions. | . Effective judgments have been made. | To achieve M1, You will make effective judgements in order to identify and apply strategies to find appropriate solutions for example in methods of contracting used by different types of tour operators (2.2, planning decisions taken for the design of a selected brochure (3.1) suitability of alternatives to a traditional brochure (3.2), suitability of different methods of distribution (3.3) and evaluation of strategic decisions made by different types of tour operators (4.1) | |
M2. Select/ design and apply appropriate methods/ techniques. | .A range of sources of information used. | To achieve M2, you have used a range of sources of information and thoroughly referenced for example to analyse the effects of current and recent trends and developments on the tour operators industry (1.1), the suitability of alternatives to a traditional brochure for different types of tour operators (3.2). | |
M3. Present and communicate appropriate findings. | .Logical and coherent arguments have been presented
. A range of methods of presentation used |
To achieve M3, you have used appropriate structure in all tasks and present logical and coherent arguments evaluating the suitability of different methods of distribution used to sell a holiday for different types of tour operators (1.1, 3.3, 4.2) or a range of methods of presentation have been used in the assignment for example in the leaflets, written report, and management report summary. | |
Distinction Description: | |||
D1. Use critical reflection to evaluate own work and justify valid conclusion. | . Synthesis has been used to generate and justify valid conclusions | To achieve D1, you will demonstrate relevant skills to synthesize and generate appropriate conclusions across the assignment such as in Task 2 and 3. | |
D2. Take responsibility for managing and organizing activities. | Autonomy/independence demonstrated | To achieve D2, your work will exhibit a sense of responsibility towards managing and organising the activities where autonomy and independence is demonstrated while creating the tour package (2.1 and 2.3) | |
D3. Demonstrate convergent, lateral and creative thinking | Convergent and lateral thinking have been applied | To achieve D3, you will demonstrate convergent, lateral and creative thinking in understanding strategic and tactical decision making for tour operators (4.1 and 4.2) |
Evidence checklist | Summary of evidence required by student | Evidence presented |
Task 1 | Leaflet | |
Task 2 | Written report | |
Task 3 | Management report summary | |
Task 4 | Management report summary |
Achievement Summary
The Following Sections to be completed by the assessor:
Qualification |
HND Travel and Tourism Management |
Assessor name |
||||||
Unit Number and title |
14 Tour Operations Management |
Student name |
||||||
Criteria Reference | To achieve the criteria the evidence must show that the student is able to: | Achieved?
(tick) |
||||||
1.1
|
analyse the effects of current and recent trends and developments on the tour operators industry | |||||||
2.1 | assess the stages and timescales involved in developing holidays | |||||||
2.2 | evaluate the suitability of different methods of
contracting for different components of the holiday and different types of tour operator |
|||||||
2.3 | calculate the selling price of a holiday from given
information |
|||||||
3.1 | evaluate the planning decisions taken for the design of a selected brochure | |||||||
3.2 | assess the suitability of alternatives to a traditional
brochure for different types of tour operator |
|||||||
3.3 | evaluate the suitability of different methods of
distribution used to sell a holiday for different types of tour operator |
|||||||
4.1 | evaluate the strategic decisions made by different types of tour operator | |||||||
4.2 | compare the tactical decisions that could be taken by a
selected tour operator in different situations |
|||||||
Higher Grade achievements (where applicable)
|
||||||||
Grade descriptor
|
Achieved? (tick) |
Grade descriptor |
Achieved? (tick) |
|||||
M1: Identify and apply strategies to find appropriate solutions
|
D1: Use critical reflection to evaluate own work and justify valid conclusions | |||||||
M2: Select / design and apply appropriate methods / techniques
|
D2: Take responsibility for managing and organising activities | |||||||
M3: Present and communicate appropriate findings
|
D3: Demonstrate convergent/lateral/creative thinking | |||||||
assignmenthelpdesk12@gmail.com
+61 469827082, +91 9671766101, +91 8586007402
We ensure not to share your information with anyone!
Rated 5/5 based on 1786 reviews